TD Bank Group Newsroom
"TD Canada Trust First Timer Mondays" comes to HGTV, one of Canada's most watched specialty channels
TORONTO, June 27 /CNW/ - Every Monday night thousands of Canadians tune in to HGTV for entertaining and informative programming tailored to first time home buyers and renovators, and TD Canada Trust is there, sponsoring three prime time hours, from 8:00 pm to 11:00 pm ET. "TD Canada Trust First Timer Mondays" features popular programs like Find your Style, House Hunters, Property Virgins and Home to Stay, that capture the ups and downs of first time homeowners - from buying and selling, to renovating and decorating. The "TD Canada Trust First Timer Mondays" sponsorship includes 30 second TD Canada Trust brand spots and a series of "first timer" vignettes that feature TD Waterhouse Personal Finance expert Patricia Lovett-Reid helping a fictional couple navigate their first home buying experience. "This sponsorship is a great fit for TD Canada Trust," says Joan Dal Bianco, Vice President, Real Estate Secured Lending, TD Canada Trust. "Like HGTV, we want to provide a comfortable experience for first time home buyers by focusing on their preferences, their priorities, and the products they need to help them buy or renovate their first home. HGTV programs are truly helpful resources for people who are taking the big step of buying or renovating for the first time - we hope that people will see TD Canada Trust as another great resource for achieving that dream." "TD Canada Trust and HGTV are ideal partners as HGTV creates the perfect environment to deliver the audience that TD Canada Trust wants to reach," says Catherine Bridgman, Senior Vice-President Marketing Ventures, Canwest. "The unique content in the vignette creative as well as the in-program integrations make the TD Canada Trust brand extremely relevant to our viewers." The sponsorship - which runs through May 2009 and is the first of its kind on the channel - also includes two upcoming viewer contests and TD Canada Trust's presence on HGTV's website, www.HGTV.ca. About Canwest Broadcasting: Canwest Broadcasting operates two conventional television networks, Global Television and E!, and twenty of the country's most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and Commerce; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 5.5 million on-line customers. TD Bank Financial Group had CDN$503.6 billion in assets as of April 30, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange.
For further information: Kelly Hechler, TD Bank Financial Group, (416) 982-2469, Kelly.firstname.lastname@example.org
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