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Media Advisory/Photo Opportunity - The 2007 TD Great Canadian Shoreline Cleanup Kicks-Off in Toronto on September 13, 2007
Toronto Police Marine Unit and Toronto Fire Services dive-in to encourage Torontonians to help protect Canada's environment TORONTO, Sept. 13 /CNW/ - WHAT: What does a rickshaw, chair, skateboard, and luggage have in common? They were all found at the bottom of Lake Ontario last fall as part of the TD Great Canadian Shoreline Cleanup. To kick start this year's nationwide cleanup event and encourage Torontonians to participate at the Woodbine Beach Park cleanup on September 15th, the Toronto Police Marine Unit and Toronto Fire Services will dive into Lake Ontario once again in search of harmful debris and aquatic litter, and the results promise to be an eye opener. The TD Great Canadian Shoreline Cleanup was created by the Vancouver Aquarium and has been operating for more than 12 years. Today, it is one of the largest conservation initiatives in the country. With a record number of registrations this year, participants will clean up more than 1,000 shorelines along rivers, streams, lakes, oceans and wetlands in every region of Canada from September 15 through 23, 2007. All data collected around items found on the shorelines is tallied and shared with the International community. For additional information, please visit: http://www.vanaqua.org/cleanup/ WHO: Media spokespeople include: - Roger St. Louis, Regional Manager, TD Friends of the Environmental Foundation - Eric Solomon, Vice President, Conservation, Research and Education, Vancouver Aquarium - Steven Price, Senior Director, Conservation Policy WHEN: Thursday, September 13, 2007 9:00 a.m. - Recommended arrival time 9:00 a.m. - 11:00 a.m. - Toronto Police dive into Lake Ontario and items are revealed WHERE: Little Norway Park (south-west end of the park by the water) Little Norway Park is located on Lake Ontario at the foot of Bathurst Street RSVP: Tamara Kaftalovich MAVERICK for TD Great Canadian Shoreline Cleanup 416-640-5525 ext. 234 (o) 416-888-8536 (c) firstname.lastname@example.org
For further information: Tamara Kaftalovich, MAVERICK for TD Great Canadian Shoreline Cleanup, (416) 640-5525 ext. 234 (o), (416) 888-8536 (c), email@example.com
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