TD Auto Finance brand represents the best of TD and the former Chrysler Financial

FARMINGTON HILLS, MI, June 10 /CNW/ - TD Bank Group today announced the launch of TD Auto Finance, its new auto lending brand, at an employee event in Farmington Hills to celebrate the lender's new name, new logo and a new beginning.

TD Bank Group (TD) (TSX and NYSE: TD) closed the purchase of Chrysler Financial in April of this year, combining its existing auto lending business with Chrysler Financial under a new North American auto lending brand -- TD Auto Finance. TD Auto Finance provides a robust array of automotive financing options to meet its customers' needs as well as the needs of its dealer partners.

"It's great to be here in Chrysler Financial's hometown of Farmington Hills to announce our exciting new TD Auto Finance brand, which represents both the financial stability and renowned customer service of TD and the deep experience and partnerships of the former Chrysler Financial," said Thomas F. Gilman, President and CEO of TD Auto Finance. "TD Auto Finance is off to a strong start, with thousands of new dealers signed up both in Canada and the U.S. since December and many more poised to come aboard. Dealer and customer feedback for our products and programs has already been overwhelmingly positive," added Gilman.

"The launch of the TD Auto Finance brand marks the beginning of an exciting chapter for TD," said Tim Hockey, President and CEO, TD Canada Trust. "TD Auto Finance is well positioned to be a major player in the North American auto finance industry and to become the first choice provider for the automotive financing needs of dealers and customers."

The new TD Auto Finance name and logo will be installed at various locations during the next several weeks. Advertising for the new company will begin later this month in key automotive industry publications. The acquisition of the former Chrysler Financial, has positioned TD as one of the top five bank-owned auto lenders in North America.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches and serves more than 19 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 7 million online customers. TD had CDN$630 billion in assets on April 30, 2011. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.