- TD Canada Trust poll reveals that although Atlantic Canadians are savvier than
last year, there's still room for improvement -

-TO VIEW A SOCIAL MEDIA VERSION OF THE RELEASE INCLUDING AN ANIMATED VIDEO, VISIT
http://www.smrmediaroom.ca/TDFraud.html-

TORONTO, Feb. 23 /CNW/ - More Atlantic Canadians are taking proactive measures to protect themselves from fraud compared to a year ago, according to the TD Canada Trust Fraud Prevention Month Poll. An increasing number of Atlantic Canadians say they shield their PINs (84% vs. 56% in 2010), stay away from unfamiliar ATMs (55% vs. 43% in 2010), and shred confidential documents when they are no longer needed (86% vs. 75% in 2010).

"It's encouraging to see Atlantic Canadians are aware of the dangers and are starting to take precautions to protect themselves against fraud, but we want to remind them to continue to remain diligent and protect themselves," says Justin Hwang, Associate Vice President, Fraud Management, TD Canada Trust. "Financial institutions have tools and information available to help protect Atlantic Canada residents and combat fraud, but the vast majority of fraud can be avoided if people are proactive and follow some simple tips to help protect themselves, such as shielding their PIN and being careful with their personal information."

The TD Canada Trust Fraud Prevention Month Poll also revealed that many Atlantic Canadians are engaging less in risky behaviour that makes them vulnerable to fraud compared to last year. Only 6% of those surveyed have ever sent credit card account information through an email, down from 23% last year. In addition, only 5% of Atlantic Canadians say they have ever told someone their debit card PIN, while 11% admitted to doing so in 2010.

However, Atlantic Canadians are still concerned about fraud in general (92% vs. 80% in 2010). The 2011 poll also asked about two other types of fraud - phishing and vishing. Residents of Atlantic Canada are the most likely group in the country to be concerned about becoming a victim these scams, both of which trick consumers into providing personal information, either electronically or over the phone, which is then used to commit fraud. Eight out of ten Atlantic Canadians (80%) are concerned about being a victim of phishing (vs. 74% nationally) while 83% are concerned about being a victim of vishing (vs. 75% nationally).

"Criminals are always trying to stay a step ahead and develop new scams, so it's extremely important for Atlantic Canadians to be aware of new threats as they appear," says Hwang. "These days, it's easy to fall for a sophisticated phishing scheme. Just remember, that your bank will never ask you for personal information by email, and if you're ever unsure about an email you receive or a website you enter, err on the side of caution and contact your bank immediately."

In support of Fraud Prevention Month, TD Canada Trust developed the following quiz to help Canadians determine how fraud savvy they are and learn what they can do to help protect themselves.

2^ND ANNUAL TD CANADA TRUST FRAUD PREVENTION QUIZ - HOW SAFE ARE YOU?

False: You should not let anyone else know or use your PIN (Personal Identification Number), including family and friends. Avoid writing it down or carrying it in your wallet. No one but you should know your PIN - not even your bank.

False: You need to use caution when using unsecure Wi-Fi networks. If you're on an unsecured network, Wi-Fi bandits could try to hack into your laptop or cell phone to steal your online banking passwords, copy your contacts from email programs, or even download illegal files.

True: To see if a site is secure, check the lower corner of your browser window for a padlock or key icon whenever you're on a screen that sends personal information or credit card numbers. If the padlock is closed or the key is intact, security technology will scramble your credit card number and personal information as it's being transmitted to the merchant. As well, the secure website address will begins with "https://".

False: When conducting any transaction at an ATM or making a purchase, always shield the keypad when you enter your PIN

False: Your bank will never contact you by email asking for account information. If you are have been emailed for this information then you have likely been "phished." Phishing refers to an online scam that seeks out personal financial information from people who believe they are sharing their information with a legitimate website or organization.

True: When making a debit transaction, never allow the merchant to take your card out of sight. It takes only seconds for fraudsters to reproduce your card. A false card combined with your PIN can provide a criminal access to your bank account.

True: Canadian cardholders are protected. Visa cardholders are protected through the Visa Zero Liability Policy, which means they are not responsible for fraudulent or unauthorized charges on their Visa account. Victims of debit card fraud are protected by the Canadian Code of Practice for Consumer Debit Card Services and are reimbursed by their financial institutions.

For more information on fraud prevention from TD Canada Trust, visit http://www.td.com/privacyandsecurity/protect_yourself.jsp

About the 2011 TD Canada Trust Fraud Prevention Month Poll

Results were collected through Environics' national telephone omnibus between February 1 to 3, 2011. A total of 1,001 interviews were completed, including 126 in Atlantic Canada.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD or the Bank). TD is the sixth largest bank in North America by branches and serves approximately 19 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with more than 6 million online customers. TD had CDN$620 billion in assets on October 31, 2010. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.