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Condo ownership among Vancouver women much higher than national average
- Seven-in-ten individual female homebuyers choose condos, one-in-ten houses - Main reason to buy: felt it was a good investment - Main worry is affordability VANCOUVER, Feb. 29 /CNW/ - When it comes to home ownership, individual women homebuyers in Vancouver are the most likely in Canada to buy a condo, according to TD Canada Trust's Women and Home Ownership Poll. Almost three-in-four Vancouver women poll respondents (73%) bought a condominium as their most recent home purchase as an individual. 14% bought a townhouse, 11% a house and 2% other types of housing. None bought duplexes, triplexes or fourplexes. For all of Canada, the corresponding averages were 42% buying condos, 13% townhouses, 34% houses, 6% and 4% other types of housing. The findings are part of a national poll by TD Canada Trust that portrays, on average, the individual Canadian woman homeowner as single, financially savvy and most likely to purchase a condominium. "It's no surprise that Vancouver women buying homes as individuals would opt for condos given the high cost of properties and single family homes in the city," says Joan Dal Bianco, Vice President, Real Estate Secured Lending. "For them, condos are often the best way to get their foot in the door of a red-hot housing market." The national poll, conducted in the first two weeks of this year by Ipsos Reid, was among women aged 20 to 45 who have purchased a home as an individual rather than jointly with a spouse or common law partner. Among this group, the average age at which they purchased their first home is 29 years. 82% are single, 80% have no children and 49% have a university degree. The vast majority (86%) still live in the last home they purchased and have made only one home purchase as an individual (81%). The main motivator for individual Vancouver women homebuyers is that it felt like it was a good investment (65%), followed by a desire to get into the housing market (57%). Despite the overwhelming choice of condos as their first home purchase, only one in ten says their main reason is that they wanted a condo lifestyle. The vast majority of individual Vancouver women homeowners indicate their biggest worry before buying their home was affordability and the financial commitment involved (86%). They tend to be less worried than other individual Canadian women about assuming such homeowner responsibilities as maintenance and legal liabilities (39% compared with the national average of 51% on this question). They are also more likely than women across Canada to be worried about living on their own (35% versus 20% average). Respondents were asked what would be the main reason they would sell their home. For Vancouver women, 60% say they would do so to trade up to a better home (compared with 50% nationally) and 48% would sell to either gain more space or change housing type (compared with 41% and 37% respectively for the national average). Marriage would motivate 28% of Vancouver women surveyed to sell their homes. The online survey was conducted among 713 women living in major metropolitan areas across Canada and reflects the population of Canadian women in these areas aged 20-45 according to 2006 Census data. The margin of error for the national sample is +/-3.7%, 19 times out of 20. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group serves more than 14 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers. TD Bank Financial Group had CDN$435 billion in assets, as of January 31, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange.
For further information: Kelly Hechler, Media Relations, Corporate and Public Affairs, TD Bank Financial Group, (416) 982-2469
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