New initiative gives auto insurance breaks to those who own or lease
    hybrids

    TORONTO, July 28 /CNW/ - Driving a hybrid vehicle is not only good for
the environment, but also good for your pocketbook - thanks to a new
initiative from TD Insurance. The company's Green Wheel(TM) program rewards
those who own or lease hybrid vehicles by offering a five to ten per cent
discount on auto insurance premiums.
    "At TD Insurance, we're listening to consumers who want
environmentally-friendly products - and leading with programs that reward
green behaviour," says Jean-Francois Tougas, Vice President, TD Insurance.
"With TD's Green Wheel discount, saving the environment and saving money can
go hand in hand."
    In the face of rising fuel prices and environmental concerns, auto
manufacturers are struggling to keep up with the growing demand for hybrid
vehicles. With new fuel economy standards set to take effect in the US in
2017, the popularity of hybrids will likely continue to surge.
    Hybrid vehicles offer drivers substantial cost savings on fuel, and now
also on insurance. By enhancing the cost/benefit proposition of buying a
hybrid, TD hopes to help reduce smog and greenhouse gas emissions in Canada.
Nearly 2,500 hybrid vehicle drivers across Canada have already signed up for
the Green Wheel program.
    "The amazing early numbers tell us that we've tapped into a huge shift in
consumer attitudes about cars, costs and carbon footprints," says Tougas. "Our
research tells us that consumers are buying fewer SUVs, and choosing to invest
in more environmentally-friendly, fuel-efficient vehicles. That's why our
Green Wheel discount makes so much sense for our customers and our business."
    As part of this initiative, TD Insurance is donating $5,000 to the TD
Friends of the Environment Foundation (www.fef.ca) - $5 for each of the first
1,000 free online auto insurance quotes requested for a hybrid vehicle. The TD
Green Wheel program is available in certain regions in Canada. For more
information visit http://www.melochemonnex.com/en/product/greenwheel.

For further information: Matt Cram, TD Bank Financial Group, (416)
983-1514, matthew.cram@td.com; Jason Graham, Argyle Communications, (416)
968-7311 ext. 229, jgraham@argylecommunications.com