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12 Canadian universities to benefit from new TD Friends of the Environment Foundation "Campus Motivators" Program
TORONTO, Sept. 9 /CNW/ - Students at a dozen university campuses across Canada are motivating their peers to become more "friendly" and get involved in local environmental initiatives. Known as TD Friends of the Environment Foundation (TD FEF) "Campus Motivators," these students are part of a pilot program designed to encourage youth to make their schools and local communities more environmentally-friendly. "The goal of our new Campus Motivator program is to empower 12 students who are passionate about the environment to facilitate positive change on their campus," said Mary Desjardins, Executive Director, TD Friends of the Environment Foundation. "We've been preserving and protecting the environment for 18 years and the student community plays an important role in our current and long-term success." There are several ways to get involved with TD FEF. Students can: - Get active and join the Environmental Network established by the Campus Motivator at their school. Each Environmental Network will provide direct avenues for students to make a difference on campus. - Build a network of environmentally-conscious friends and peers and collaborate with other schools to implement new programs. - Volunteer for the TD Great Canadian Shoreline Cleanup, a national conservation initiative taking place in various locations across Canada from September 20-28, 2008. Last year more than 50,000 volunteers helped clean 1,800 kilometres of shoreline, collecting nearly 90 tonnes of garbage. For more information on public drop-in locations visit www.vanaqua.org/cleanup. - Donate to TD FEF for as little as $5 per month. One hundred per cent of each donation goes to funding environmental projects in the community where the donation was made. Each Campus Motivator will sit on the Advisory Board of the TD FEF Chapter in their area where they will share ideas from students about ways the community can improve its environmental impact. - Participate in the $100,000 Go Green Challenge, a competition that invites student teams to submit an essay, containing an idea or proposal that has a positive environmental impact on a community. Students interested in more information can visit www.tdcanadatrust.com/gogreen. - Check out TD Friends of the Environment Foundation on Facebook. "We launched our Campus Motivator program to provide students with resources to make a positive impact on the environment, both on and off campus," continued Desjardins. "Although we're a national organization, we have a grassroots focus - and there's nothing better than working directly with today's youth who have a real interest in protecting the environment in their own backyard." "Many students want to contribute to making the environment a better place, but don't have the means to begin," said Graham Carey, Campus Motivator, Dalhousie University. "Through the Campus Motivator program, TD FEF is helping to inspire students to make a difference. Motivation is infectious, and I am confident that we will make a positive impact on the environment at Dalhousie." The Campus Motivators will be at the following 12 schools: University of Western Ontario, Concordia University, York University, University of Toronto, McGill University, Dalhousie University, University of Manitoba, University of Alberta, University of Saskatchewan, Queen's University, University of Guelph and Wilfrid Laurier University. The pilot program will run until December 2008. About TD Friends of the Environment Foundation: Since 1990, TD FEF has provided $45 million in funding to over 17,000 grassroots environment and wildlife projects across Canada. In 2007, FEF provided $3 million in support of 830 projects. Thousands of TD customers and employees donate to TD FEF on a monthly basis and TD Bank Financial Group contributes in excess of $1 million annually. TD also covers the management costs of running TD FEF; this ensures 100 percent of every dollar donated goes directly to funding environment and wildlife projects in the community where the donation was made. For more information please visit www.fef.ca.
For further information: Matthew Cram, TD Friends of the Environment Foundation, (416) 983-1514, matthew.cram@td.com; Carolyn Abbass/Karen McCullough, Paradigm Public Relations, (416) 203-2223, cabbass@paradigmpr.ca/kmccullough@paradigmpr.ca
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