Innovative new feature uses real-time content to deliver contextualized mobile experiences via the TD app

TORONTO, Sept. 12, 2016 /CNW/ - TD Bank Group (TD) today announced it has begun rolling out its TD for Me mobile service, designed to keep customers in-the-know with real-time offers, tips and information from TD.

A first in Canadian banking, TD for Me enhances the popular TD app to include a "digital concierge" feature that curates content and services to create personalized, contextual experiences for customers based on their location and interests. Powered by Canadian start-up Flybits' secure cloud-based mobile intelligence product, TD for Me provides customers with useful TD-related content, like special nearby offers, helpful tips and details on local events, with more content and capabilities to be added in future updates.

"TD for Me expands on our ability to be there for customers by creating more intuitive, personalized and relevant experiences that go beyond traditional banking," said Rizwan Khalfan, Chief Digital and Payments Officer, TD. "By delivering in-the-moment experiences we're able to humanize the digital interactions and cater more to how customers live their lives through their mobile devices."

TD app customers are able to opt-in to TD for Me, providing them with instant notifications on TD-related tips and information when a customer enters or favourites a TD for Me zone. They also have the ability to browse within the app for items of interest and can turn notifications on and off whenever needed. Information available in TD for Me zones will include details on local branches and TD-related community events; helpful tips so customers can get more value from their everyday experiences with TD; special offers and discounts from TD; and suggestions when travelling abroad.

"TD for Me is another example of how TD is adapting, innovating and collaborating with start-ups to deliver highly personalized solutions to our customers," said Colleen Johnston, Group Head Direct Channels, Technology, Marketing and Corporate & Public Affairs, TD. "We continue to elevate an already exceptional mobile experience through truly differentiated and unique capabilities, all delivered with the trust customers have come to expect from TD."

Starting today, customers with Android devices can experience TD for Me by updating their TD app, and an iOS version will be available in the coming days.

About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by branches and serves approximately 25 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America's Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 10.8 million active online and mobile customers. TD had CDN$1.2 trillion in assets on July 31, 2016. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

SOURCE TD Bank Group

Image with caption: "Enable TD for Me to be instantly in the know about TD-related special offers, helpful tips and events. (CNW Group/TD Bank Group)". Image available at: http://photos.newswire.ca/images/download/20160912_C4853_PHOTO_EN_770248.jpg