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More individual Montreal women buying houses than condos, says TD Canada Trust poll
Home ownership means independence to many Montreal women - 41% choose houses, 35% condos - Main source of pleasure in home ownership is independence - Main worry: affordability MONTREAL, Feb. 29 /CNW/ - When it comes to home ownership, more individual women purchasers in Montreal are buying houses than condominiums, according to TD Canada Trust's Women and Home Ownership Poll. 41% of Montreal women poll respondents bought a house as their most recent home purchase. 35% bought a condo; 11% a duplex, triplex or fourplex; 7% a townhouse and 6% other types of housing. For all of Canada, the corresponding averages were 34% buying houses, 42% condos, 6% duplex/triplex/fourplex, 13% townhouse and 4% other types of housing. The findings are part of a national poll by TD Canada Trust that portrays the individual Canadian woman homeowner as single, financially savvy and, on average, most likely to purchase a condominium. When asked what aspect of home ownership gave them the greatest pleasure, Montreal women said being independent, free and having control (25%), with financial security receiving the next most mentions (17%). This differs somewhat from the responses of women across Canada, where financial security was what pleased them the most (23%) and independence came in at 18%. "For individual Montreal women, owning a house is about freedom," says Joan Dal Bianco, Vice President, Real Estate Secured Lending. "They're somewhat less worried about the financial commitment than women in Vancouver and Toronto, no doubt reflecting the lower housing prices in this city." 86% of women in Vancouver & Toronto say affordability is their biggest worry about home ownership. In Montreal, a significantly lower number (68%) indicate this is a worry. The national poll, conducted in the first two weeks of this year by Ipsos Reid, was among women aged 20 to 45 who have purchased a home as an individual rather than jointly with a spouse or common law partner. Among this group, the average age at which they purchased their first home is 29 years. 82% are single, 80% have no children and 49% have a university degree. The vast majority (86%) still live in the last home they purchased and have made only one home purchase as an individual (81%). Respondents were asked what would be the main reason they would sell their home. For Montreal women, 41% say they would do so to trade up to a better home (compared with 50% nationally) and 33% would sell to gain more space (compared with 41% nationally. Marriage would motivate only 11% of Montreal women surveyed to sell their homes - far less than women in Toronto (41%) and well below the average of women across Canada (29%). The online survey was conducted among 713 women living in major metropolitan areas across Canada and reflects the population of Canadian women in these areas aged 20-45 according to 2006 Census data. The margin of error for the national sample is +/-3.7%, 19 times out of 20. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group serves more than 14 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers. TD Bank Financial Group had CDN$435 billion in assets, as of January 31, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange.
For further information: Kelly Hechler, Media Relations, Corporate and Public Affairs, TD Bank Financial Group, (416) 982-2469
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