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TD Bank Group Appoints Leo Burnett as New Creative Agency for Canada
Toronto, Canada (September 10, 2012): TD Bank Group has confirmed the appointment of Leo Burnett, Toronto, as its creative Agency of Record in Canada after conducting a review in order to consolidate offline and digital advertising, social media and merchandising.
“We were very impressed with the quality of all the agencies we met with throughout the review,” said Dominic Mercuri, Executive Vice President, Community, Environment and Chief Marketing Officer. “After careful consideration, our decision to select Leo Burnett is based on our confidence in their strategic and integrated creative capabilities. We would like to recognize and thank DraftFCB Toronto once again for their many contributions to TD over the past 13 years. DraftFCB has served us well and has been instrumental in helping us grow the TD brand.”
TD’s other agencies – Starcom in Canada for media and Tierney in the U.S. will remain the same and are not affected by this decision.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches and serves approximately 22 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; Wealth and Insurance, including TD Waterhouse, an investment in TD Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank, and TD Auto Finance U.S.; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 8.5 million online customers. TD had CDN$806 billion in assets on July 31, 2012.The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
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